legends by design

MythMaker Brands is a commercial growth partner for brand and IP-driven businesses
that turns ambition into market-defining performance.

shaped with purpose, built to scale, and crafted to endure.

where ip meets the market

Built on Experience. Designed for impact.

Founded by Monika Sharma (ex-VP Paramount, eOne, Guru Studio, Studio Licensing, CIBC), MythMaker Brands brings over 20 years of leadership experience in shaping brand, portfolio, and revenue growth across Canadian and U.S. markets, and building international market synergies.MythMaker architects commercial brand engines with purpose— building and aligning strategy, market opportunity, retail and partner relationships, franchise ecosystems, marketing strategy, transmedia storytelling, and omnichannel integration to unlock revenue growth and deepen consumer connection.Engagements can span the full system or focus on the elements that unlock the greatest value.From scaling globally recognized franchises such as PAW Patrol, Peppa Pig, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Elvis Presley, and Yellowstone, to driving major product launches across entertainment and financial sectors, and shaping top-tier programs within multi-billion-dollar retail environments, Monika brings a breadth of experience and perspective to building brands that stand apart— and perform where it matters.

THE MYTHMAKER APPROACH

Define the Brand Story

Sharpen brand and market positioning

  • Value proposition

  • Portfolio strategy and prioritization

  • Competitive differentiation

  • Commercial narrative and pitch development

  • Investment prioritization

Design the Growth Strategy

Build a growth roadmap and go-to-market strategy

  • Revenue & budget optimization

  • Commercial ecosystem design (licensing, retail, partnerships)

  • Go-to-market roadmap and sequencing

  • Performance frameworks

  • Market expansion and scaling

Deliver it to Market

Orchestrate high-impact market entry and activation

  • Strategic trade and industry engagement

  • Integrated campaign and activation planning

  • Omnichannel execution

  • Transmedia storytelling

  • Retail & merchandising strategy

Lead the System

Align strategy, resources and accountability

  • Commercial and brand leadership

  • Executive alignment and decision support

  • Resource and capability design

  • Cross-functional alignment

  • KPI frameworks

Based in Toronto, MythMaker partners with companies through consulting and fractional leadership to define and deliver on their growth ambitions. Specialized expertise is mobilized to support execution as needed.

If you're interested in connecting on a project or opportunity, please reach out through filling out the form below.

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